Our Executive Team
Reza Nazarinia, MBA– CEO & Founder
Reza brings over 25 years of executive leadership in sales, marketing, and business development, combining deep industry expertise with a passion for AI-driven innovation. His dynamic career spans Fortune 500 corporations, rapidly scaling startups, and complex industry transformations, where he has built high-performing teams, spearheaded AI-enabled growth strategies, and expertly navigated mergers, acquisitions, and sales restructures leveraging advanced analytics and automation.
Holding aa BA & MBA from Simon Fraser University, Reza seamlessly blends academic rigour with practical execution. As a published author and recognized voice in modern sales strategy, he advocates for a consultative, ethical, and rigorously structured approach to selling, enhanced by AI methodologies that deliver measurable results and sustainable long-term value.
Currently serving as President of the Canadian Hemochromatosis Society and on multiple nonprofit boards, Reza’s leadership is characterized by clarity, empathy, and forward-thinking momentum. Whether advising innovative startups or established enterprises, he stands as a trusted partner who aligns stakeholders, inspires teams, and leverages AI technologies to accelerate organizational growth.
"Reza is the partner you need to take your business to the next level."
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Daniel Carter, MBA – Vice President of Business Development
Daniel brings over two decades of experience in enterprise sales and business development, having held senior leadership roles at high-growth technology companies including HubSpot, SAP, and Zendesk. His career has spanned both mature and emerging markets, giving him a unique lens on how businesses adapt, scale, and compete in evolving economic climates.
Daniel earned his Bachelor’s degree in Economics from the University of British Columbia and later completed executive education in Strategic Sales Leadership at INSEAD. His approach to business development is grounded in curiosity, discipline, and long-term thinking. He believes in building trust before building pipelines, and sees business development as the art of creating value where others see friction. At The Sales Lab, Daniel is focused on helping clients identify scalable growth paths while empowering his team to operate with both precision and empathy.
"Daniel is the strategist who transforms opportunity into scalable growth."
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Rebecca Lane, MBA – Vice President of Human Resources
Rebecca has spent her 18-year career in human resources at the intersection of people, culture, and business strategy. She has held HR leadership roles at respected organizations including Accenture, LinkedIn, and KPMG, where she helped navigate complex organizational shifts, global expansion, and culture-building efforts during periods of rapid change.
Rebecca holds a Bachelor of Arts in Psychology from McGill University and an MBA in Human Capital Management from the University of Toronto. Her philosophy is simple but powerful: great organizations are built one person at a time. She approaches HR not as a function of compliance, but as a catalyst for performance, innovation, and belonging. At The Sales Lab, she is committed to shaping a people-first culture where trust, growth, and accountability are embedded into the DNA of the company.
"Rebecca is the culture builder who turns talent into long-term performance."
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Michael Patel – Vice President of Marketing
Michael has spent the last ten years at the forefront of digital marketing and brand strategy, with experience spanning multiple industries including SaaS, healthcare, and B2B services. He previously led marketing teams at FreshBooks, Shopify, and Hootsuite, where he honed his ability to connect data with narrative and brand with results.
Michael earned his Bachelor’s degree in Communications from the University of Waterloo and later completed a Certificate in Digital Strategy from Northwestern University’s Kellogg School of Management. He views marketing as both a science and a storytelling craft—rooted in audience understanding, creative experimentation, and the pursuit of relevance. At The Sales Lab, Michael brings a calm, strategic mindset to the firm’s brand presence, committed to clarity, consistency, and connection across every customer touchpoint.
"Michael is the brand architect who connects vision with measurable demand."
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Our Partners - Executive Eduction in Sales and Management
